SOS

In the weeks before a crucial state senate vote, the company where I am employed was hired to come up with a campaign to raise awareness about the abuse of senior citizens in some nursing homes. It's a complicated issue. In the end, the client went in a direction that was much, much different from this poster. I was sad that it wasn't exposed to the public at large, but I guess that doesn't mean it can never be. You don't have to be gearing up for a congressional vote to want to end the abuse of senior citizens.